10:20
Consumer Inattention in Energy-Efficient Technology Adoption: Evidence from the Air Conditioner Market
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Rishan Adha
(Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University)
Reinhard Madlener
(Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University)