March 27, 2026
Technische Universität Dresden
Europe/Berlin timezone

Session

Consumer Behavior & Tariffs

Mar 27, 2026, 10:00 AM
HSZ/4-405 - HSZ/405 (HSZ)

HSZ/4-405 - HSZ/405

HSZ

50

Presentation materials

There are no materials yet.
Rishan Adha (Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University), Prof. Reinhard Madlener (Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University)
3/27/26, 10:20 AM

This study examines how the salience and structure of information shape household demand for energy-efficient durable goods in an emerging-market setting. We focus on the Indonesian air-conditioner market, where inverter technology can reduce electricity consumption by up to 40 percent yet adoption remains limited. Standard models attribute under-adoption to liquidity constraints or...

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