March 27, 2026
Technische Universität Dresden
Europe/Berlin timezone

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Rishan Adha (Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University), Prof. Reinhard Madlener (Institute for Future Energy Consumer Needs and Behavior (FCN), School of Business and Economics / E.ON Energy Research Center, RWTH Aachen University)
3/27/26, 10:20 AM

This study examines how the salience and structure of information shape household demand for energy-efficient durable goods in an emerging-market setting. We focus on the Indonesian air-conditioner market, where inverter technology can reduce electricity consumption by up to 40 percent yet adoption remains limited. Standard models attribute under-adoption to liquidity constraints or...